Turn your brand plan into measurable outcomes.
Inditech helps pediatric brands in India improve the KPIs that truly move markets-Origination, Treatment Choice, Class Choice, Brand Pick, and Adherence-through academy-endorsed, clinic-first programs proven in 8-week pilots and scaled territory by territory with live dashboards.
Inditech is the digital education & services partner to IAP and SAPA, delivering programs with academy credibility and brand relevance.
What do you need to move this year?
Origination
Promise: Turn symptoms into clinic visits.
Activation %
Measurable increase in the percentage of eligible patients who visit the clinic
How is this done? - An example solution - Clinic white-labelled local-language red-flag alert forms for patients; doctors advise them to use the forms when symptoms appear. Red-flag alerts include contextual local-language patient education and action buttons to call the clinic and book an appointment. Front-desk shares via QR/WhatsApp.
Event count shows "starts". Weekly dashboard shows activation by clinic/territory. No Patient Identifiable Information (PII) stored.
Education completion
Percentage of patients with red flags who watch an activation video.
How we deliver this: - An example solution - An immediate local-language red-flag alert for patients with a red-flag-specific short local-language education video.
Videos 30-45s, track "90% watched" as completion.
Visit/referral proxies
Definition: Credible, auditable indicators that the program generated real clinic throughput.
What you get: An increase in the number of patients with red flags calling and visiting the clinic.
Patients using the action buttons to call or message the clinic for an appointment. Survey clinics to get the number of people who came after using the red-flag screen.
Treatment Choice
Promise: Reduce variation at the 2-3 decision moments that matter.
Regimen / Prescription alignment
Measurable increase in the percentage of cases matching the agreed evidence-based regimen/order-set for a defined indication & severity.
How we deliver this: - An example solution - Clinical algorithms, with associated education and reinforced via monthly case study publications focused on the treatment choice elements. All academy endorsed. Follow-on compliance tools enabling patient monitoring to prevent prescription drift.
Read and view completions by doctors. For every monthly share. Follow-on self-monitoring reports.
Step-up consistency
Increase in the percentage of cases escalated/de-escalated per guidance when pre-defined criteria are met (e.g., persistent symptoms, red-flags).
How we deliver this: - An example solution - Clinic white-labelled, local language self-monitoring tool for patients being treated. Doctor-side alerts with contextual information for escalation/de-escalation decisions.
Doctor views of at-a-glance information on key points in the monitoring reports/alerts.
Acute-episode choices
Increase in percentage of acute presentations where first-line is chosen correctly for the mapped scenario (e.g., specific URTI/GI phenotypes).
How we deliver this: - An example solution - Clinic white-labelled, local language pre-consultation academy designed tool. Patient on-screen report is a triage guide containing first-line recommendations, to be shown to the doctor in the consultation room.
Number of screens and on-screen reports. Number of times the reports indicated brand therapy linked first choice.
Therapeutic / Drug Class Choice
Promise: Shift the beliefs that set the category.
Belief scores by segment
Index of three deciding beliefs - efficacy, safety, convenience/cost - before and after programs.
How we enable better scores: - An example solution - Academy designed decision matrices for a specific therapy along with case-led education for these decisions. Reinforced with cases on every clinic visit.
Doctor reads/views and completed reads/views for each monthly share.
Class adoption proxies
Operational indicators that the class is being used more where appropriate.
How we enable better adoption: - An example solution - Class-coded, case-based academy education on every clinic visit. Reinforcement of class choice. Education is enhanced with value that ensures high read/view rates.
Doctor reads/views and completed reads/views for each monthly share.
Subspecialty engagement
Depth of participation from relevant sub-specialists in the class debate.
How we enable higher sub-specialist engagement: - An example solution - Recent and unusual cases publication from the academy for the subspecialty, with every publication carrying at least one class choice linked case. Reinforced by physical delivery at every monthly clinic visit.
Sub-specialist reads/views and completed reads/views for each monthly share.
Brand Pick
Promise: Win the moment of choice in parity fights.
Enable a clinic service for patients
Enable clinic white-labelled services that enhance patient loyalty and patient engagement for the doctor.
How we enable clinic services: - An example solution - Clinic white-labelled local language patient screening and monitoring solutions; and clinic white-labelled local language patient education solutions. Academy endorsed.
Screens, brand relevant red flag reports, doctor views of at-a-glance-information.
Enable a clinic level certification
Academy certification programs for the clinic, enhancing the reputation of the clinic and amplifying special new services from the clinic.
How we establish clinic level certification: - An example solution - Brand therapy aligned doctor and paramedic academy certifications. Academy designed tools for the clinic. Certifications and proof of adoption lead to clinic certifications and academy approved displays.
Doctor and paramedic certifications, tool use by clinic and by patients. Clinic certifications.
Supplement real clinical value with focused promotion
Ensure territory-level promotional activity that ties in with the clinic enablement.
How we enable territory level promotion: - Sample Sample solution construct - Clinic white-labelled value resources, case-based education on every clinic visit, local expert sessions in every location in the territory via academy branches, tying in tool white-labelling offers with the sessions.
Doctor reads/views and completed reads/views for each monthly share. Attendance and tool adoption rates. Tool use numbers - screenings, reports, red flags.
Adherence
Promise: Turn starts into finishes.
Day-14 engagement
Percentage of initiated patients who engage with the day-14 touchpoint.
How we enable the patient engagement: - Sample solution - Clinic white-labelled follow-up and reminder systems. Operated by clinic staff. Automated, single click, reminder lists for the day. Reminders go with embedded local language patient response, patient confirmation or patient education CTAs.
Percentage of starters who respond at day-14.
Refill / appointment kept
Percentage of scheduled refills or follow-ups that occur within the expected window.
How we enable timely refills: - Sample solution - Clinic white-labelled follow-up and reminder systems along with clinic white-labelled contextual local language patient education. Operated by clinic staff. Automated, single click, reminder lists for refills. Reminders go with embedded local language patient confirmation capture and patient education. Single click purchase link with discounts embedded into the reminder.
Percentage of starters who respond. Percentage who use the one-click purchase.
90-day persistence
Percentage of initiations that remain on therapy at day 90 (or regimen endpoint).
How we enable persistence: - Sample solution - Clinic white-labelled once-in-15 days patient education. Operated by clinic staff. Automated, single click, sending; can also be initiated as a patient side periodic alert with time-specific education. Education mirrors patient treatment and mental state journey to ensure persistence and prevent dropoffs. Single click purchase link with discounts embedded with the education.
Use associated purchase data during the entire period for the location or patient (chemist field team led).
Pilot in weeks. Prove with solid reported metrics. Scale with confidence.
Pilot (8-week plan)
Configure modules, onboard clinics, and capture baselines.
Weekly dashboards
Track activation ? engagement ? KPI movement.
Scale with confidence
Expand clinics and modules using the same proven cadence.
Academy-endorsed, brand-relevant, compliance-ready.
Trust
- Inditech Operates digital platforms for IAP & SAPA, giving brands access to academy-grade education and tools.
- 35+ brands, 60+ clinic-first programs delivered with measurable outcomes.
Guardrails
- Patient view: doctor-branded, brand-neutral, academy-approved content.
- HCP view: brand-specific aides (order sets, dosing tables, pick cues).
- Data: aggregated clinic-level dashboards; no personal data stored.
From strategy decks to territory lift-Solution Examples.
Origination - Monsoon Window
Challenge: Low clinic footfall in T2/T3 towns during monsoon.
Intervention: Doctor-branded SMS & QR tools with short local-language symptom videos.
Outcome (8 weeks): Activation ✓, visit/referral proxies ✓.
Treatment Choice, variability
Challenge: Inconsistent initiation and step-up at 3 decision nodes.
Intervention: Decision-aids at point-of-care, subspecialty micro-sessions; order-set defaults.
KPI delta (pilot): Alignment ✓; regimen consistency ✓; acute-episode drift ✓.
Class Choice, belief shift
Challenge: Therapeutic-class skepticism limiting adoption.
Intervention: Peer-led case discussions; academy evidence pack; subspecialty track.
KPI delta (pilot): Belief scores ✓; class uptake proxies ✓.
Brand Pick, parity fight
Challenge: Sampling without durable preference.
Intervention: One-glance dosing tables; pack cues; retail prompts; HCP-only aides.
KPI delta (pilot): Pick-signal adoption ✓; off-take proxies ✓.
Why brands choose Inditech
Brands Partnered
Solutions Deployed
Quick results with weekly dashboards
Academy Endorsed Content Credibility
Inditech combines academy credibility, clinic-first workflows, and productized tech to turn brand plans into territory outcomes-fast, compliant, and measurable. (We co-design with Medical, prove with dashboards, and scale with Sales.)
Ready to customize & deploy-frameworks and products
Clinic-First Origination Kit
QR/SMS, red-flags, micro-videos; 8-lang; receptionist workflow
Ready to move your KPIs? Let's build your pilot plan.
Share two territories and the KPI you want to lift-we'll send a pilot calendar, compliance guardrails, and sample dashboards.